At taplink, our mission is to help businesses collect more reviews in a simple and effective way. This not only increases visibility on Google, but also creates more trust among potential customers. One of our successful partners is Pizza Smeden in Aarhus, who have experienced a marked improvement in their online presence and customer flow using our cards and stands.
The challenge: Get more reviews and rank higher on Google
Like many smaller companies, Pizza Smeden in Aarhus previously had difficulty getting customers to submit reviews on platforms such as Google and Tripadvisor. Although their pizzas were popular with the locals, there weren't many reviews online to support the high quality they delivered daily. This resulted in them not achieving the visibility on Google that could help them attract new customers, especially tourists searching for a good place to eat in Aarhus.
The solution: NFC cards and stands for easy collection of reviews
We delivered a solution for Pizza Smeden that combines smart technology with a stylish design. Our NFC cards and stands make it incredibly easy for customers to leave reviews. With NFC technology, customers simply hold their smartphone close to the card or stand to be automatically taken to the review page, without scanning QR codes or entering web addresses. It reduces hassle and makes the process faster and more intuitive for customers, which has resulted in far more reviews than before.
Our NFC cards and stands are not only technologically advanced, but also designed to be aesthetically pleasing. They have a clean and minimalist appearance that easily blends into the environment of any company, regardless of industry. At Pizza Smeden, the cards were elegantly integrated into their restaurant environment without appearing disruptive, but rather as a natural part of the customer's experience. This discreet yet effective solution has proven to be a powerful tool to increase customer engagement and motivate them to leave reviews with minimal effort.
The result: Higher ranking on Google and more tourists
With our solution, Pizza Smeden quickly started receiving more reviews. Whereas before it was rare for customers to leave a review, the results now show that approx. every third customer leaves a review after their visit. In just two months, they accelerated their reviews on both TripAdvisor and Google by a whopping 160%. This significant growth has had a direct effect on their position on Google, where they now rank significantly higher when people search for pizza restaurants in Aarhus.
The improved location has made it easier for Pizza Smeden to attract tourists, who often rely on reviews on Google and Tripadvisor when choosing where to eat. Many of these visitors even mention the positive reviews as a decisive factor in their choice of restaurant, which further strengthens Pizza Smeden's reputation. It is clear that the number of reviews has a direct impact on visitors and a continuous flow of new customers, especially from tourists who choose the restaurant more on the basis of their online recommendations.
